Discover Monti Prenestini
A stakeholder engagement and market research project to envision a novel identity for a territory characterized by severely depopulated communities

Record classification
Attributes
- Planned
- Ongoing
- Complete
Summary
Discover Monti Prenestini brought an interdisciplinary team of students from MIT, Harvard and Cornell to Castel San Pietro Romano, Rocca di Cave, Capranica Prenestina and Guadagnolo for six weeks in the summer of 2023. The team met the territory’s institutions and stakeholders, visited archives and local museums, walked its itineraries, surveyed local businesses and services, and ran market research on the visitors interested in longer stays.
The Challenge closed with discovermontiprenestini.com, an experimental website that narrated the territory so that real target users could react to it. Along the way the team updated the Google profiles of more than 50 places of interest, which drew over 300,000 views in four months, and trained residents in the use of hosting platforms such as Airbnb and Booking.
Later Challenges in Monti Prenestini — Transitioning a Landscape, Weaving Urban Data and Reviving Trails among them — build directly on this work.
References
- Nicolás Delgado Alcega
- Ginevra D’Agostino
- Gabriele Pizzi
- Chiara Romano Bosch
- Lindsay Lebel
- Doris Qingyi Duanmu
- Maria Gabriela Carucci
- Namhi Kwun
- Hong Ting Wong
- Bella Carriker
- Emily Zhang
- Katrina Chan
- Adriana Giorgis
- Claudia Ignaccolo
- Issam Azzam
- Maren Louttit Johnson
- Museo Diffuso Castel San Pietro Romano
- Club Alpino Italiano (CAI) Sezione Palestrina
- Museo Civico Naturalistico dei Monti Prenestini
- Comunità Slow Food della Castagna Mosciarella di Capranica Prenestina
- I Borghi più belli d’Italia
- GAL Castelli Romani e Monti Prenestini
- Planetario di Rocca di Cave
- Pro Loco Capranica Prenestina
- Agriturismo La Mandera
- Agriturismo Fontana a Valle
- Agriturismo Colle Roscio
- Agromnia Agricola
- Ristorante Da Peppe
- Gelateria Al Cafe’ Caffetteria Tabaccheria
- Forno Fiasco
- Bar Il Glicine
- Ristorante Nino
- Villager Hotel
- BNB Quattro Sentieri
- Ristorante Gasbarri
- Dario e Giuseppina Trattoria
- Ristorante da Romano
- Il Primo Passo
- Museo Archeologico Nazionale di Palestrina
- Castel San Pietro RomanoLazio, Italy
- Capranica PrenestinaLazio, Italy
- GuadagnoloLazio, Italy
- Rocca di CaveLazio, Italy